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For the 50th time, the largest beauty trade fair  in Europe took place on 16-19 March 2017 in Bologna. Over 2,600 exhibitors from all over the world took part in it.

Once again, we presented our cosmetics, strengthening the position of the HERLA brand and its global reach. Our goal was mainly to promote the brand and establish new business contacts. HERLA cosmetics enjoyed great interest among foreign guests. We have established many valuable new business contacts.